Bootstrap your way out of the doldrums

 

by Burt Dubin on April 12, 2012

Bootstrap your way out of the doldrums

“It was the best of times . . . it was the worst of times . . .”   So starts a classic Charles Dickens novel.

“Whichever way the wind doth blow, some heart is glad to have it so”

You may be surprised, even shocked, to hear me say this is a fantastic time, a wonderful time, to be in the speaking business.

Well, it is!

1. Here is why:

Marginal wanna-be speakers are getting out of the game.  There is less competition.

The Association market is, as you know, the surest market for experts who speak.  According to the Meetings publications I read, this prime market, responding to the economic slowdown, is reducing by about 3% the number of meetings and conferences they host.

Due to belt-tightening, they have fewer dollars to invest in speakers.  So they are bargaining harder, seeking more for their money.

Here are strategies and actions I used 21 years ago to increase my bookings.  They are timeless.  They worked then.  They work now.

The Meeting Market was in a recession then.   The Meeting Market is in a recession now.

You are about to capture the strategies and actions that kept my speaking business income at par.  You can engage these models to keep your speaking business income at par.

2. Why do these strategies and actions work:

Because they are based on the Immutable Laws of Human Nature.   Like the Law of Gravity these Laws do not change.

In addition, you about to receive many other useful methods my peers, successful speakers all, are using now to get inbound cash flowing while lesser mortals are bitching and moaning.

3. Let’s begin with these:

3.1 Generate better outcome-generating audience experiences.

How do you do this?  Use the power of your subconscious mind.

I show you how to do this in the most popular, most requested Report I ever wrote.  It is called How To Be a Genius On the Platform.  I will be happy to send you the PDF.   Complimentary.  Free. No cost.  My gift to you.  Send me your e-mail address, requesting this Report.

3.2 Be aware that momentous change is coming. My Inner Circle Graduate, Lee Glickstein, says it well:  “I sense a liberation of possibilities like a silent lightning bolt zapping through the collective soul.  The shift is now within each of us in our own way and it is up to each of us to listen to and flow with that change.   We are living in a time where enlightened leadership skills are being modeled on the world stage . . .”

This means a new wave of consciousness and prosperity is soon to appear.  Be patient.  Breathe.  This too shall pass.  Breathe in.  Hold 5 seconds.  Breathe out s-l-o-w-l-y.   Repeat daily.

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“More Free Insights Await You:”

You have instant temporary access to 53 more action stimulators.    They are right here, organized for your convenience into 8 Sections.  See “HOT TOPICS” in the column on the left.  They are short, readable, print-ready.

Get yours now, while you still can . . .

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4. Market relentlessly: Now is the time to negotiate, to bargain, to make yourself the irresistible expert.  In negotiating, start by offering to present 2 programs on the same day for the price of 1.  For example, they pay you to present the Keynote or General Session.  (Or to present any session.)

4.1 You then do a second session at no further fee. The second session may be you chairing a panel, MC’ing the whole event, presenting a special limited access program for a unique group within the organization, a breakout session . . . or whatever.  Use your imagination.

5. Next step, as needed:  Offer an all-inclusive, delivered fee including your travel, incidentals, meals and sleeping room.

5.1 Again, whatever it takes may include all the above plus lowering your fee as far as you dare.

5.2 If there is a Trade Show in connection with this conference, offer to accept, as part of your fee a trade show booth, in which you can sell your products to attendees.   Sweeten this, if needed, by offering to return to the organization a percentage of your profits.

6. Create / produce new programs and products drenched in value. Use techniques in the PDF I offered you in Par. #1 above.

7. As a last resort, and only when you are certain this is in your best interest because of the exposure and P.R., offer to speak for expenses only if you can offer product at your program.  This means, if you are excellent on the platform and deliver solid value, you can harvest cash from product sales.  One of the “products” you offer can be mentoring or consulting at an hourly fee you set.    This may be in person during the conference or later by a series of teleclasses or individual telephone appointments. (in which you offer product!)

All above strategies are tested and proven in tough times in the crucible of the real world.  All serve to get you gigs you would otherwise not get.  And only the gigs you get bring home the cash.   All are yours with my compliments.

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“Complimentary 20 minute consultation:”

Are you capturing al the full-fee gigs you desire?

Are your presentations as effective as you yearn for them to be?

My 30 years National and International experience may help you enhance those outcomes . . .

Your 20 minutes of access to actions awaits you at +928-753-5315.

Call to reserve your cost-free consultation time now.

In your service . . .

Burt Dubin

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