Do You Use These Keys To Get Booked:


by Burt Dubin on July 10, 2012

Do You Use These Keys To Get Booked:

Darn Vilfredo!  He did it to us.


This famed Italian economist and sociologist, (1848-1923), just plain knew too much. He messed us all up. Vilfredo Pareto did it on purpose.  He did it with his principle.  You know the one.

It’s now known as the Pareto Principle, the 80-20 principle, universally applicable.  80% of all the problems are caused by 20% of the people. 80% of all the sales are closed by 20% of the sales force. 80% of X is caused by 20% of Y.

The problem is he’s right:

It’s safe to say that 80%, probably more, of any population stays on the low road.  For life. They stay firmly self-tethered in the mire of mediocrity.  They don’t light their fire. And 20%, probably fewer, of any population make it into the pantheon of high achievers.  We speakers are not immune to this reality.

Which is it to be for you?

Top billing in the Big Room or low billing in a breakout room. The concierge level demi-suite and the white tablecloth restaurant—or the no-frills sleeping room and the greasy spoon around the corner?

Which is it to be for you?

The light you hold high, illuminating others—or the feeble candle lighting only musty corners and those not too well?

Which is it to be for you?

A life that is a shining example of what a speaker’s life can be,  a glowing influence for all who see you, a life modeling the possible human, a life of grace, charm, and spiritual abundance—or a life of getting by, keeping the bills barely paid, presenting the least-desired programs in the second-string conferences?

Did you decide? Was your decision a wishy-washy, froth-laced, half-hearted hope? Or was it rooted in incorrigible resolve, clear commitment, and bulldog blood!

What does it take to light your fire?  What does it take to spark your speaking career into overdrive?  To get you booked faster? To rocket you into higher orbit? What does it take to fly in the front of the plane at least some of the time?  What does it take to earn the recognition, the respect and the gratitude reserved for the best, for those who think big, dream grand dreams of the possible and then work earnestly to make that possible a throbbing reality?

As I see it, it takes 7 keys, 7 aspects of Self:

1. It takes iron resolve, resolute persistence backed by passion, energy, and endless effort.


2.    It takes street-smarts. It takes studying the speaking business until you know it inside-out, upside down, backward and forward.


3. It takes going the extra mile and then some. Thorough preparation for each program.  Never doing just enough. Lavishing love and caring and commitment on making each event you create your best, your very best ever up to that moment. It takes doing more than is expected, more than is required, more than anyone in their right mind would do.


4. It takes staying on the leading edge of your specialty.  Make that being the leading edge! Not just keeping up. That’s what ordinary folk do. Endless research in obscure corners.  (Brilliant AHAs emerge out of forging disparate findings into new insights.) Then publishing those insights and thereby building your name and your marquee value. Reaching out. Risking.


5. It takes integrity. Integrity that knows no degrees. Integrity that is absolute.  As absolute, predictable and dependable as the phases of the sun and the moon.


6. It takes loyalty to your 3 constituencies: The decision-maker who hires you, the organization that pays your fee——and the audience you address. It takes serving each wisely with due regard for their respective interests.


7. Finally it takes fidelity. Fidelity to your special trust. The trust of audiences who look up to you.   Audiences who look up to you as one who knows.  And fidelity to the trust of your Creator whose omnipotent presence governs your every attitude, thought, word and action.



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