“Being in the Speaking Business”


by Burt Dubin on June 11, 2013


“Being In The Speaking Business”

1. We’re talkin’ about being, your state of being, your beingness as you stand before your audience. “It’s not what you’re saying, it’s who you’re being.” This was the theme of the very first Inner Circle Boot Camp that I created and hosted in December 1997.

2. It’s not what you’re saying, it’s who you’re being. A year later, in Sedona, Arizona, 24 of my Inner Circle Members gathered to look into what we called by then, the spirit of the speaker.

The Spirit of the Speaker. . . your spirit, your essence, your core, is the most significant aspect of you that you bring to the meeting room.

3. This is the most important, most valuable, most penetrating gift you bring to your every audience. Your essence is the first and most lasting impression each audience receives from you.

This is the shimmering gift you share. Your essence has a vibration. This vibration gives you a glow. Your glow is a subtle, invisible radiation, a resonance that reaches and penetrates the consciousness of those in your presence.


“Burt Dubin’s Speaking Success System is comprehensive, practical, and flexible. It educates new speakers, improves experienced speakers. It makes a solid contribution to the industry.”

Nido R. Qubein, CSP, CPAE Speakers Hall of Fame,



If there were a way, a simple, fast, easy way you could use to allow your state of being, your essence, to pervade, to illuminate, to add transcendent value to your every program, would you choose to use it? Stay tuned! Here it is:

Start by surrendering. Surrender to the higher purpose of your aliveness. Start by allowing yourself to be an instrument of service as you stand before each audience. Recognize that the highest, the deepest, the most profound gift you share with your audience has nothing to do with your announced topic. It’s not what you’re saying, it’s who you’re being.

You generate and radiate a personal magnetism, an electric quality that all around you perceive when you do the following things. (This works regardless of your age, gender, or physical appearance.)

4. Generate an inner glow. Consciously arouse a feeling that is a combination of alertness, excitement, exhilaration, elation, anticipation, confidence, and emotional power. Then be acutely aware of an intensification, a surging build-up of these feelings.

Keep this combination of emotions restrained and controlled—and ready to release to whatever extent you will. This produces a vibrant inner tension, like the archer’s bow drawn back. That’s how you generate your inner glow, your personal magnetism.

5. Radiate an outer glow. It’s easy! Simply feel yourself doing it. Feel that you are surrounded by your personal aura of radiant personal magnetism—just as a real magnet is surrounded by a magnetic field. Allow yourself to own the conscious feeling that you can attract whatever you want within your magnetic field.

6. Smile with your eyes. A smile that starts within your eyes also starts within your heart. And it’s at the heart level that you really get through to people.

Add power to your every program by internalizing these thoughts a few minutes before you go on. When you speak, simply allow your precious and personal beingness to radiate out from you. Then, like a lovely melody that keeps running through a person’s mind, your theme, your spirit, your essence is transferred to and lives on in the minds and hearts of your audience members. You reach them. You touch them. You affect them deeply and unforgettably. You make a durable difference.

7. I must acknowledge the influence of Kop Kopmeyer on some of the concepts in this article. I had breakfast with Kop in 1984 shortly before he left this plane. He left me with an indelible understanding of the difference one person can make. He could not have known I was the starfish he threw back into the sea.

Burt Dubin works with people who want to  be speakers  and with speakers who want to be masters.

Check out the wisdom of applying for Burt’s personal Mentoring.

Actions To Take:

Your first action to start creating your own public speaking adventures for yourself . . .

Top Shelf: Go here

Mid-range: Go here

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