Do You Reveal Your True Magnificence to Your Audiences This Way


by Burt Dubin on July 9, 2013

Do You Reveal

Your True Magnificence

To Your Audience This Way

In this article you see the secret sauce that enlivens your impact on your audiences. You harvest 7 strategic actions. These actions, wisely engaged, yield you a magnificent public persona that raises your perceived market value as a paid speaker.

Every outstanding achievement starts with a minority of one. When Mohammed Ali announces I am the greatest, only he believes it. And he believes it in the marrow of his bones.

Then he prepares himself. He practices, drills, rehearses. Just as you are to do. He strengthens his muscles as he strengthens his resolve. Just as you are to do.

He becomes a powerhouse of implacable commitment to be what he says he is. Just as you are to do.

Think about it. An affirmation, a bald, bold, audacious affirmation becomes reality. And within his sphere and his time in history, he makes himself the greatest.

Is there an idea here for you? I think so. OK, how do you create the conditions and circumstances, the vivid, living, breathing, palpitating reality of you—and I do mean you—being personally great in your sphere, in your time in historybeing

personally great as an expert who speaks.

It’s not so hard. Not if you have a plan.

1. Start with your Pubic Speaking essence.

I mean with your personal essence. What are you really about? What right do you have to stand before audiences sharing your wisdom? What have you to offer that is unique and special? What sets you apart from all other experts who speak? This is your core value. Identify and exploit your core value. Until you do you’re not ready for the big room, the main stage, the general sessions or keynote slots.

2. Develop an hour of pure value. (“What-to’s”)

This is your main stage program. Timeless content based on principles. Lace it with humor. (At least one-third humor.) Plus your personal stories. Include pauses to let your key ideas sink in. Do your out-of-town tryouts, your shakedown cruise at service clubs. Trim it down. Get the bugs out.

3. Create a couple of hours of How-to’s.

This is your concurrent session. Be ready to expand this to whatever time length best works for the clients you want to serve. To see if this will play in Peoria, offer to present fund raisers for Chambers of Commerce near your home. They promote. You present. You split the take 50-50. They love this because it shovels cash into their treasury while it serves their community.

4. Now put on your marketing hat.

Start to write articles revealing your expertise. If you have case studies, before-and-after tales of the difference your insights make, share them. Discover how to do both inbound and outbound marketing.

5. Market relentlessly.

Develop your on-line profile and your other marketing tools. Include great letters of commendation: How it was before you came along compared to how it is now. Glowing words of praise by your clients about the outcomes you produce.

6. Design your Mission Statement.

Make it magnificent. Better yet, let it be transcendent. Allow it to be your guiding light, your north star, your reason-to-be.

7. Energize your actions.

Get behind your intentions with bulldog tenacity. Believe wholly in what you’re about. Back your belief with fire in your belly. Be resolute about making yourself the master of your personal universe. One morning you will awaken to realize the wisdom you engaged from your past has morphed into your magnificent personal reality today.

Burt Dubin works with people who want to  be speakers  and with speakers who want to be masters.

Check out the wisdom of applying for Burt’s personal Mentoring.

Actions To Take:

Your first action to start creating your own public speaking adventures for yourself . . .

Top Shelf: Go here

Mid-range: Go here

Budget Delight: Go here



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