If you want to allow your speaking/training
business to skyrocket to greater success
faster, then you simply gotta do this:

Make Yourself Unforgettable

And here is one way:

Discover how to create a
Program Manual that is so precious
your participants won’t let it out of their sight

This might be the missing link between you
and the greater success you deserve

When you speak or train, you pour your heart into delivering value every minute, right? And what happens after you‘re gone. Minds turn to other priorities. Your words are mostly forgotten. You are mostly forgotten too.

This is no good. It’s bad. It’s really bad. Because it doesn’t get you what you most long for: Another booking . . . and then another and another.

You know how tough it is to cold call your way onto the platform.

You’ve experienced the pain of rejection again and again.

Do you yearn for a way to cause your audiences to remember you, to talk about you and how valuable your information is?

Do you long for an easier, simpler way to get yourself talked about? Talked about and enthusiastically recommended? (Because this is what gets you referred in.)

Are you hungry to have a strategy that makes you memorable, so memorable that people can’t help telling their associates and their friends about you?

About the difference you make in their image, their effectiveness, and the outcomes they produce?

Do you want to give your audiences overwhelming value in return for their time? To give them so much value they simply cannot forget you? (Because this makes them demand you back again . . . and again . . . and even again.)

Would you love to complete every program feeling great, feeling great about yourself? (Because you know you’ve given that audience the best you have in you?)

And would you like for all this to be easy, fast, and fun . . . a paint-by-numbers way to produce memorable masterpieces each person takes home?

This is possible.

You simply provide a Program Manual they cannot, cannot, cannot throw away.

How do you do this?

You capture the Program Manual creation strategies I developed. These strategies didn’t come easy. They cost me endless hours and days and weeks of mistakes . . . trying this, testing that, ouch that sure was a goof up. Oh well, back to the drawing board.

Finally I ran out of pratfalls.

I got it all together.

Now it is ready.

For you.

This is what you get:

Professionally packaged in a handsome case, you get the 52 page, large format Manual titled, How To Create a Great Program Manual together with 2 hours and 20 minutes of page-by-page directions on 2 CDs. Your 2 CDs were recorded by me, Burt Dubin, before a meeting of my Inner Circle Members. We convened at the Radisson Resort in Sedona, Arizona.

# You discover how to create a vivid memento your attendees cannot throw away.

# You find previously undreamed of formats that amplify your ability to impact your audiences.

# You see how to give your audiences overwhelming value——leaving them unable to ever forget you.

# As a bonus, this program includes many of my trademark stories. These stories illustrate powerful ways you can use to bring your points to life for your audiences.

# Plus this bonus too: You get 47 model Program Manual pages you can use for the rest of your life.

You have all the answers, Burt! I feel I am living the life I was put on this planet to live, serving others and being happy doing it. I firmly attest that you are the genuine article. If anyone ever asks you for a reference, please send them to me.



Mike Foster, 888-548-2888
<mike@fosterinstitute.com>

Page by page, this is what you receive:

Page

2. Why and how to include a noble quote near the start of your Manual (How to set a lofty tone and endow people with hope)

3. Why and how to include the logo of the organization and the logo of the venue on the cover of your Manual: This reveals the personal attention you invested in the development of this Manual

3. How to create a sense of personal ownership of their Manual in the mind of each person: This is the first of several steps you take to cause the printed materials you give each person to have more and more value. You discover these steps on your two included CDs.

4. How to use a Limited Use License Agreement to add perceived value to each person’s Manual

4. Seven actions to take in your first 2 minutes to bond with your audience

5. Why to include an inspirational page central to your intentions

6. How to design a Table of Contents page: Schticks you'll steal with my blessing

7. At this seminar you discover . . . Why to include emotional, exciting words on this page. (How this generates enhanced interest in your program)

8. How to write a custom Introduction in the lingo of the attendees. And pack it with emotion that grabs and holds their hearts

9. How to write a non-emotional Introduction addressing the topic and the interests of the audience

10. What to do to prepare your audience to secure value-plus from their experience with you——and why you are to be a model of the possible: This introduces involvement and commitment to the objectives of your program

11. Freedom to choose: How to cause your audience members to be accountable for what they gain while in your presence

12. Program Evaluation Strategies: How to generate great commendations (You use these words of praise to get yourself more bookings)

13. How to use the AHA! What If . . .instrument to inspire extra value for all present. Many people report this page to be the most valuable page in their Manual

14-15. You discover action models that transcend your Program Manual.

=> Why it pays you to be authentic
=> How the research you do in advance adds value to your program
=> Ways to synthesize and present fresh and exciting material
=> How to arrange the order of your content
=> When and how to use visual aids
=> Different kinds of hands-on practice you can facilitate
=> A rarely used model that endears you to attendees

16. The Definitions page that allows your students to better absorb and better understand your message

17. The self-scoring instrument that makes attendees feel good

18. The Sentence Completions page that clarifies thinking and brings your program into vivid reality

19. The Credibility Enhancer page that makes you look like you really know what you’re talking about

20. The Discussion Stimulator page that induces interaction and participation by your audience

21-22. Two models of Case Studies: You discover the easier way to create Case Studies that advance your teaching intention and help people learn faster

23. How to use Checklists: Why to include them—and how to design them. The “time-bomb” effect you can build into your Checklists

24. The organized, yet all-but-blank page: How it induces learners to take significant notes

25. A similar page, this time with topic headings: How this design adds interest and inspires attention to your words

26. A Query page that stimulates participation in a different way

27. The Incomplete Data page: How it induces more note taking and aids in retention of the insights you share

28. The Set of Rules page: These rules naturally require your explanations and your illustrations: This page lets you modestly and extemporaneously share your wisdom

29. The Moment of Truth: How to let your copy and lead-ins illustrate your points

30. The Swiss Cheese Method: A classic Programmed Learning model that can build the ego of your attendees causing them to like you more

31. The Pleasant Tease: How to include unexplained examples requiring your explanation

32. Half-and-Half: You show what in print, then how with your words (This showmanship on your part adds to the appearance——or the illusion——of your professionalism)

33. The Split Half-and-Half: An interesting variation of 32, above (An extra benefit is the added interest this page layout generates)

34. (Included as a bad example only:) a page model to not ever, ever use

35-36. How to use Marketing Reports to deliver huge value to your audiences

37-38. How to use Field Representative Reports to motivate outside agents

39-40. How to use Call Reports to yield more accountable activity by outside representatives (The instruments illustrated on pages 35-40 may be adapted to many other uses and situations, limited only by your imagination)

41-42. “The Architect’s Technique” that can produce breathtaking breakthroughs for those who use it. (And you discover how to teach it) This is an empowering model involving all the senses. I used it: I know.

43. You discover how to create hundreds of customized instruments based on a simple, easy-to-adapt model.

44-45. You are introduced to the Ideas-Actions-Results instrument. (You get a camera-ready model you can use again and again to add value to your programs)

46-47. You get a camera-ready copy of the Integrity Maintenance Record. (You can use this for the balance of your career, to add extra value to your programs) You also see how to surround yourself only with people of integrity.

48-49. You are introduced to another original instrument you can use and teach and share as long as you want, the Implementation Plan (This sets forth a way for your students to create the outcomes they want in their career and in their personal life)

50 You see a model bibliography. You discover why to include one in your programs. (This added value endears you to others just a bit more)

But wait, there’s more . . .

You get my iron-clad guarantee of personal delight:

This Warranty applies to any single order from you within a one year period.

Plus this: Every penny you invest accumulates again for you when you join my Inner Circle and engage me as your personal speaking mentor.

(Note: we add $54 for the 3 payment plan)

Burt, you are an inspiration to me. You said, listen to your heart and it will tell you where you need to be. You changed my life. Within 8 weeks of reading, re-reading, and re-re-reading your information, and developing a Web site, I found myself in Johannesburg South Africa delivering a keynote.

I would not and could not have done this without you. May God bless you, your passion and your commitment to others.

Drew Stevens

How did Burt get so smart?

I can almost guess what you’re thinking: What makes him so smart? How did he figure all this out. He didn't even graduate from college!

So let me tell you. After a successful career in marketing and management, I felt a welling up within me. An irresistible welling up. It was a call. I had to be a teacher, an educator, a trainer. a speaker.

(OK, you have a right to know. I was real successful in my earlier career. I worked my way up to a lovely ocean view home in Malibu and goodies most folks only dream of.)

And, though I could have quit and traveled, I decided to dedicate my life to make this a better world. That's the plain truth and If you find it a turn off, well that's up to you.

And I lavished effort and resources on being the best. This meant, for me, learning the new game of educating people. So I got a job with a public seminar company. I worked like blazes. Studied everything I could find on how to transfer skills, how to make it easier for people to learn.

For 4 years I sat at the feet of every other company trainer (attended 93 seminars). And I saved their program manuals, captured the models each one used to turn out students who integrated and engaged what they shared.

It was better for me than a college education. And you are able to harvest what I discovered: How to design learning guides people treasure. Learning Guides they cannot throw away . . . that get you talked about . . .and that lead to more interest in having you speak or train.

My coach as I began the journey into the speaking world was Burt Dubin and I would recommend no other! His advice was invaluable in putting together my business of speaking. He is encouraging, motivating, insightful, and readily available to assist in any way he can. Burt's wise counsel shaved years off of my learning curve and easily added tens of thousands of dollars of income to my bottom line. If you want to take your speaking career to the next level and beyond, by all means, have Burt Dubin by your side! He has my wholehearted endorsement! I truly am thankful for Burt’s mentorship and friendship!

Chris Widener, President, Made for Success
issaquah WA   425-444-4625

Burt, you helped me clarify my expertise, taught me how to place that expertise in the national arena and, most importantly, shared techniques on how to show my intrinsic value to decision makers. I have been able to raise my fees with no resistance in my marketplace. I appreciate your availability, sincerity and wisdom. You have truly made a difference in my life.

Peggy McNamara, PLM Inc., <www.peggymcnamara.com>

(Note: we add $54 for the 3 payment plan)

Have you stayed with me so far? Then you know I’m going to ask you to invest in your success as a speaker/trainer. And I understand that human nature and reluctance to venture may inhibit positive action.

So, let's look at any doubts you may have:

1. How do I know this will work for me?

You don’t! You either believe in yourself or you do not believe in yourself. If you lack the self-esteem, if you haven’t a sense of the value you have within you, if you do not have the feeling that you belong in front of people sharing your insights and your know-how,then the speaking/training business is not for you.

At its best this is not an easy business. It takes diligence, personal values and principles, a feeling that it is time for you to spread your wings and create a new life experience for yourself.

2. I can’t afford it

Sorry, I can’t go for that one. If you really, really feel that way, then the speaking business is not for you. You may as well stop reading now.

You see, the business of speaking is so profitable, so rewarding, that it dwarfs most other activities. And your rewards are far more than coin
of the realm, though there is lots of that. Your personal gratification, your feeling that you are making a difference, a contribution whether to the proceeds of a business or the effectiveness of people.

Or knowing you are bringing hope & light to people who need it.

There is this, however, and we mustn’t forget it: You do need expertise, if only in your understanding of the human condition.

And this business does require passion, your passionate desire to stand before groups and share your words of wisdom.

Plus empathy and kindliness and a sense that this is what you were made and meant to do.

Expertise, passion, empathy and kindliness. These will take you a long way. And armed with these, you find the means.

3. I want to think about it.

This is the excuse of the faint-hearted who don't belong in the speaking business anyway.

True confession time: While investing a few dollars (chump change, really) in this is a no-brainer, do not believe that it will make you a successful designer of Program Manuals. It will not.

Engaging the principles you find awaiting you here, acting on the strategies you harvest here, caringly using the model pages you get here . . . that is what will allow you to produce program manuals that your audience members cannot let out of their hot hands.

Look at how safe you are:

Let’s review again how safe you are, getting your copy while this short time window is open:

1. You can call my clients to your heart's content. Reassure yourself. Verify the value that you receive. You can find many of my clients, including some access numbers at Testimonials on my home page at <www.speakingbizsuccess.com>

2. Every penny you invest is tabulated for you, credited to your account, awaiting the day when you want to join my Inner Circle and engage me as your personal speaking business mentor.

3. You get my one year home trial personal satisfaction warranty. Hardly anyone takes advantage of this. And it's nice to know it's there for you.

How you can use this information to build
your speaking/training career:

This is the story of how I used my Program Manual creation skills to advance my speaking/training career: (There are 3 ideas for you.)

The year was 1985. The seminar company I worked for at the time, (Associated Management Institute) was in trouble. Big time. Competition from Career Track was decimating their enrollments and their revenue stream.

I saw the handwriting on the wall and prepared to go out on my own. I started accepting fewer and fewer seminar company engagements. I began to market my speaking/training services directly to professional and trade associations at the same fee the seminar company charged for my services.

Idea #1: Ask for what you are worth. I asked for what I was proven to be worth in the meeting market. (Later I raised my fees.)

Idea #2: My experience before becoming a speaker was in marketing and management. So I started writing training seminars based on my experience. That's your second Idea. Speak about that on which you have a right to speak.

Idea #3: Learn from every person accessible to you. I engaged what I had learned about Program Manual design from all the other AMI presenters. I designed Learning Guides bursting with the best of what I discovered while I was with AMI.

The outcome:

My new programs were successful. This was partly because I was a good presenter. The biggest reason, in my opinion, was my creation of new and powerful Program Manuals. One person told another. I found myself busy. Occasionally I had as many as 4 bookings a week. At mid 4-figures per booking. Do the math.

My income soared. I got to love working on my own. (You will too, when you are being paid a few thousand dollars a program.) I feel that my design of the mementos people took away with them, (their Program Manuals) was largely responsible for my six-figure success.

You get all this strategy, all this wisdom, in just a few hours. And you do it in the comfort of your home or office. Is this a good idea or what?

 

(Note: we add $54 for the 3 payment plan)

 

You are the proverbial walking encyclopedia, when it comes to the science and practice of speaking. Your commitment, your diligence, your integrity, your unbelievable capacity to help me, is unequaled. You live and bring value and splendour and meaning to my life. I’m a full-time conference speaker, touching the lives of thousands of people every month. In deepest appreciation...

Claude Moller, <claude@claudemoller.co.za> Pretoria, South Africa

Dear Burt,

I am very glad that you have released another audio program. Your stuff is a real great help for my work. Please send me BCIII with the bonus 'Your Master Keys' to the following address:

Rolf Schmiel
Kirchplatz xx
xxxxx Hattingen
Germany

My MasterCard has the number 5xxx-5xxx-6xxx-1xxx and expires xx/xx.

Looking forward to your package!

Yours,

Rolf

Burt,

I hope that in many years time and with much learning, I have the privilege of teaching the teachers (speakers) of the world as do you ...

Thanks Burt!


Kristie T
Marketing Maven & Brander Extraordinaire
< Kristie@Brandingonthenet.com>

I purchased your Being a #1 Speaker, and was more than delighted. You must understand that I have paid for coaching (elsewhere), which was very good, and read over 10 books on the speaking business. It is more than obvious that your knowledge and style of delivery far exceeds that of others. Incidentally, someone who coached me, Ted Fatteross, said you helped him a great deal. He recommended you highly.

Marc Hoberman, Grade Success, Inc
Airmont, New York

Burt, you are truly a master teacher. Thanks for your powerful passion, expertise, and knowledge of psychology.

Marlene Coleman, MD, Los Angeles, California

And you are as safe as can be.
You get my iron-clad warranty of personal delight:

You have my one year personal delight Warranty. If you do take advantage of this Warranty, you get to keep the hundreds of dollars worth of complimentary extras you get during this 2 day period.

YOUR one year personal delight warranty:

During the 12 months after we ship your order to you, you may return it, prepaid, in salable condition for a full return of your purchase price. No hassles, no reason need be given—— and you get to keep your complimentary bonus items.

You get total respect and the benefit of the doubt.

This Warranty applies to any single order from you within a one year period.

Plus this: Every penny you invest accumulates again for you when you join my Inner Circle and engage me as your personal speaking mentor.

OK Burt, so what do I get exactly and what does it cost?

Look at what else you get . . .

You also get all these special bonuses included with my compliments:

1. “Out Of the Cellar and Into the Light of Speaking Business Success”

A 56 minute CD of Burt Dubin being interviewed by John Paul Mendocha. Burt reveals the strategies he used to propel himself from the wrong side of the tracks to a substantial income and a lovely home in Malibu. (Ideas and methods you can use to get yourself out of the wrong environment, away from non-supportive others.) You get principles and practices you can engage to move yourself into the life you love.

Retail value $77.00

2. You get a Critique Coupon good for up to 90 days

You can use this for one of your audio products:

I listen to up to 20 minutes. Then I write you my review complete with at least 3 enhancement ideas. I toss out the product and I mail you my review complete with enhancement ideas.

(Minimum value $200.00)

You can use it for your One Sheet:

I examine it for clarity and marketing power. Then I write you my review and mail it to you complete with my enhancement recommendations.

(Minimum value $200.00)

You can use it for your DVD or Video Tape:

I watch and listen for up to 20 minutes. Then I write you my review complete with enhancement concepts. Then I toss out your video. You do not get your video back unless you send me an SASE with ample postage.

(Minimum value $200.00)

And that’s just the start!

Your next bonus item is . . .

3. A Personal Consultation Coupon good for up to 30 days

We discuss any aspect of your speaking business: Marketing or presentation challenges . . . whatever you want. You get at least 3 good ideas during the call.

(Minimum Value $200.00)

This adds up to real retail value of $974.00. And while my limited stock lasts it is all yours for $477.00 plus $39.00 shipping/handling.

This positively ends when the product is gone.

Summing up, for $477 (plus s/h) you get all this:

Here's how to order:

(Note: we add $54 for the 3 payment plan)

So, do not set this aside to do tomorrow. Tomorrow may be too late. The speaking business success you yearn for is at hand for you. You can have it if you want it—and you gotta want enough to have it.

Move this minute. Make your dream your reality.
Celebrate all the way to the bank.

(Note: we add $54 for the 3 payment plan)

With kindest regards,

P.S.1 You get How To Create a Great Program Manual complete with the 2 CDs

(Retail value $477.00)

P.S.2 You get “Out Of the Cellar and Into the Light of Speaking Business Success” A 56 minute CD of Burt Dubin being interviewed by John Paul Mendocha. Burt reveals the strategies he used to propel himself from the wrong side of the tracks to a substantial income and a lovely home in Malibu. (Ideas and methods you can use to get yourself out of the wrong environment, away from non-supportive others.) You get principles and practices you can engage to move yourself into the life you love.

(Retail value $77.00)

P.S.3 You get a Critique Coupon good for up to 90 days

You can use this for one of your audio products——or
You can use it for your One Sheet or other printed product——or
You can use it for one of your video products

(Value $200.00)

P.S.4 And you get a Personal Consultation Coupon:

We discuss any aspect of your speaking business: Marketing or presentation challenges . . . whatever you want. You get at least 3 good ideas during the call.

(Minimum Value $200.00)

P.S.5 This is your chance to break away
from all that held you back in the past. . .
To spread your wings and fly. . .
To touch lives and hearts. . .
To find your place in the sun. . .
To fulfill your dream of full-time speaking. . .
To capture the speaking business success you deserve.

P.S.6 If you are paid to speak, if you’ve ever been paid to speak, this is a tax deductible business expense. Even better, everything you need to ease your aching and yearning to make a difference for others and do awesomely well for yourself is at hand for you. Get yours before we run out forever.

(Note: we add $54 for the 3 payment plan)

Burt Dubin, president, Personal Achievement Institute,
<http://www.SpeakingBizSuccess.com>
24/7: 928-753-5315
e-mail: burt@burtdubin.com
Mail: 1 Speaking Success Road, Kingman AZ 86402 USA
Burt works with people who want to be speakers
and with speakers who want to be masters.

Frequently asked questions:
http://www.speakingsuccess.com/system/faqs.html